Mannai Corporation

Posted: January 5th, 2023

Mannai Corporation

Student’s Name

Institutional Affiliation

Course

Instructor

Due Date

Mannai Corporation

Mania corporation is a multinational recognized company headquartered in Doha, Qatar, in the United Arab Emirates. The company is recognized as one of the successful corporations in the United Arab Emirates. Its success is attributed to the effective leadership and management witnessed within the company, the core competence values practiced within the affiliated departments such as commerce and technology, and the unrelenting innovation commitments. The Mannai company has gained world status recognition owing to strong visionary in the delivery of the most recognizable returns to the various key corporation stakeholders such as the employees, as well as the communities within business locality. The multinational corporation is organized into two major activities; Trade and services. The corporation has been linked up with various profit making opportunities in the energy resources such as oil and gas, the automotive and heavy machinery distribution, as well as home appliances and electronics business. In addition, the corporation also boasts of its engagement in travel and logistics, which accounts for the strong customer base for the company, which accounts for success and recognition. Therefore, this paper expounds on the corporation analysis and the market competition status as detailed below.

Company Business Strategy

The Mannai Corporation has highly exploited the various business strategies to aid in marketing its company products. The company, for instance, enjoys a vast customer base who are loyal to the company, hence utilizing the opportunity to expand the business control and the overall business (Rao, Kamath and Barkur, 2020). This is through the organization of events and the provision of the post purchases for the customers hence improving the income to the company.

Marketing Positioning

The company has also established brands of the Mannai which hence improves the brand awareness and positioning. This is through the marketing position, which is described as the consumer perception influence by the company. This is through the corporation brand equity in which the affiliated corporation products are well established within the market (Rao, Kamath and Barkur, 2020). The brand strongly established within the market acts as the opportunity the corporation utilizes to strategize in the market. It is easy to add more customers to the bracket by influencing the already vast market structure. Besides, the already existing customer base has a strong belief in the corporation’s products, hence the corporation’s success.

Marketing Mix

The Mannai Corporation utilizes the marketing mix strategy to increase the company’s income through the sale of various products. For instance, the company uses the traditional marketing mix model to launch a new product in the various production lines using the traditional mode (Al-Shaiba, Al-Ghamdi and Koc, 2019). The company launches new products followed by the communication of the product features, the superior value proposition for the product, as well as the uniqueness of the product being launched. However, the products launched are unique in a manner that makes them appealing to the customers such that they attract new customers, hence the increase in the profits realized by the company (Rao, Kamath and Barkur, 2020). The company increases the market share by selecting the new target segment and positioning the existing products in a new and different manner than it already existed. In this way, the company has acquired a higher share in the market hence the consequent success.

Mannai Corporation Recent Developments

Increment in the Revenue Realized

The Mania Corporation company has witnessed an improvement in the income generated from the company’s various product sales. As documented in the 2020 financial report, which was tabled on an ordinary General Assembly Meeting held on April 8, 2021, the Company chairman confirmed a 7% increase via video conferencing. This consequently implicated the registration of 12.6 Billion profits compared to the 11.6 Billion registered in the 2019 financial period (Rao, Kamath and Barkur, 2020). These positive implications in such a challenging year due to the COVID- 19 pandemic gave a positive perspective for the company business in the current 2021 financial year, as acknowledged by the Chairman.

Business Resilience with the Oracle Cloud

As documented on March 28, 2021, the Mannai corporation has realized a strong boost following the business relationship established in conjunction with Oracle Cloud. As it is documented in the recent historical advancement of the company, Mnnai, which acts as the largest system integrator, has been successful in the deployment of the Oracle Fusion Cloud within the QTerminal, which was established as an association between Mwani Qatar and Milaha (Al-Shaiba Al-Ghamdi and Koc, 2019). Therefore, this has led to improved human resource management and supply chain and enterprise performance management (Rao, Kamath and Barkur, 2020). Automating the various previously manually managed divisions of the company management has enabled the QTerminals to achieve a competitive advantage as it is at par with the modern business platform. This development supports the company being a core strategic partner in IT-related services.

Automotive Industry Boost

The recognition of VE Commercial Vehicles Limited as the best dealer within the Middle East was attributed to its increased supply of quality infrastructure. In addition, there is increased performance in the sales and services which led to the company’s recognition within the whole continent (Al-Shaiba, Al-Ghamdi and Koc, 2019). The world-class recognition of the company was owed to the Mannai Automotive Group’s Heavy equipment division, which was the sole distributor for the company to distribute the heavy machinery (Rao, Kamath and Barkur, 2020).. In addition, Mannai has built up new showrooms and various aftersales infrastructure during 2019-2020. This accounts for the contribution of the company to the land transportation industry within Qatar. Besides, the company has boosted the logistics and commercialization of the transportation networks by expanding the showrooms within Qatar.

Management and Organizational Structural Changes

Mannai Corporation is managed through an organizational hierarchy that is backed up by the progressive learning system. The company’s organization is very much reduced to accommodate few senior management and leadership, which implicates more accessibility to seniority management and leadership as the employee’s trust of the employees and vast accessibility of information. The management of the organization is through inter-departmental coordination (Rao, Kamath and Barkur, 2020). The various departments within Mannai constitute the teams that are tasked with the coordination within the whole organization. Mannai company also supports the decentralization form of management in which it supports the decision-making process as the whole organization runs on the team organizational structure. The corporation is also centralized; hence the supervision of the employees is efficient. Human Resource Management, Finance, Marketing and Operations comprise of the various departments instituted within Mannai Corporation. They are supplemented by supply management and both the Public Relation Management and strategic leadership. Each department is tasked with designing the specific controls for members’ performance evaluation and inter-departmental tasks and responsibilities. The organizational structure is designed to allow for continuous performance evaluation of the employees.

Company Products and Services

Mannai corporation company is recognized for the world-class provision of various trades and service provisions. The corporation company boasts of the success in various businesses such as the oil and gas industry, the automotive industry in which the company is documented to have various trade partners divided into two the heavy equipment and construction Machinery department alongside the passenger and commercial vehicle department ( (Rao, Kamath and Barkur, 2020). The automotive department is documented to have franchises in the various highly recognized car brands such as Cadillac and GMC as well as the Subaru. The services available in the automotive industry include automotive sakes and automotive rent in addition to heavy machinery hire and sales.

Mannai Corporation’s jewelry department is recognized as an international jewelry wear center which is located in Dubai. The Dubai-based store offers various brands to its customers, such as Graff, Fope, and Roberto Coin. The Mannai Corporation has been attributed to offering services to various international manufacturers, suppliers, and contractors in the Oil and Gas, construction, and infrastructure-related industries (Rao, Kamath and Barkur, 2020). The various companies gain the services by utilizing the employee functional expertise and skills within the construction, Electrical, and Mechanical disciplines. The multinational company also offers travel services to various clients who aim to travel to various destinations worldwide. Since the establishment of the air services in 1978, the company aimed at providing travel arrangements for the various business and leisure markets; hence this a satisfaction to the corporate clients and individual travelers (Al-Shaiba, Al-Ghamdi and Koc, 2019). This, therefore, account for the travel holiday services, air travel, and space travel. The Mannai Corporation has also been linked with involvement in the logistics business operations which include of both warehousing and custom clearance services.

Markets

The Mannai Corporation is a multinational company hence targets both the local and international markets. For instance, the Mannai corporation’s logistics department aims to offer the best services to various international clients. The logistics department has collaborated with Hellman Worldwide logistics in the international freight clearance and forwarding, which offers the services to an accumulative 157 counties where the market interacts with over 20,000 different industry partners. Within the logistics department, storage services are also available to the various business partners such as the oil and gas, chemical and automotive industry partners (Al-Shaiba, Al-Ghamdi and Koc, 2019). The company also targets the international market in providing retail goods such as small kitchen appliances, electronica, and video and audio systems from the various international brands with which the company has partnered, such as TCL, LG, and Toshiba.  The travel services also affect the various international market as it expands tourism due to its partnership with the various international flights.

Competition

Mannai Corporation company, a multinational company in the United Arab Emirates, particularly Dubai, faces competition challenges from various international companies such as Salam International Investment Limited QSC, which is affiliated with Salam Enterprises. The various other companies also challenging the corporation’s business success include the Diyar United and Midis Group.  Al-Shaiba, Al-Ghamdi and Koc (2019) affirmed that Salam International Investment Limited is also based in Qatar and thus offers the much-felt competition within the Mannai Corporation company. This is because Salam international company is almost structured in almost the same structure as Mannai Corporation company. The company also is a multinational company, offers much competition as it exploits the same retail market within Qatar as it offers energy services, technology and communication services, construction and development in addition to luxury and consumer products. Al-Shaiba, Al-Ghamdi and Koc (2019) attest that Salam International also outshines the Mannai Corporation through its investment in Real Estate, which acts as a backup to the company business. The might competitor also accounts for the largest competitor in Mannai due to its extensive market share. It operates in the various subsidiaries within United Arab Emirates, Palestine, Saudi Arabia, Oman, and Kuwait.

The Salaam international Company in the organizational structure challenges the Mania Corporate Company. This is illustrated through the Salaam international Company using the executive board of management strategy of management. The profound expertise of the members assigned with the management role aids in assuring the shareholders the much trust required of the managers on the surety of the company’s success. Besides, the executive board members have illustrated extensive experience in the various business sectors. The company has also incorporated the current approaches in the corporate structures, which comprise Corporate Center and main Business activities. Some of the business activities the organization has engaged in include Retail and Distribution service provisions, contracts and trading of the various business, and Real Estate and investment.

Conclusion

Ultimately, the Mannai corporation company boasts of the international market share, which the vast countries can attest. The company provides various services and products to both local and international markets in the various industries using the various marketing strategies as illustrated above. The company is organized departmentally based on the products and services provided. The company also faces challenges from various companies such as the Salaam International Company, as illustrated above. The larger market share of the Mannai Corporation than Salaam international Investment Corporation explain of the success of Mannai more than Salaam.

References

Al-Shaiba, A. S., Al-Ghamdi, S. G., & Koc, M. (2019). Comparative review and analysis of organizational (in) efficiency indicators in Qatar. Sustainability, 11(23), 6566. https://www.mdpi.com/2071-1050/11/23/6566.

 (Rao, Kamath and Barkur, 2020), P. S., Kamath, G. B., & Barkur, G. (2020). TQM practices and organizational performance: A review. International Journal of Management, 11(5) 858-862. https://papers.ssrn.com/sol3/papers.cfm/2020.