Social Media Marketing

Posted: January 5th, 2023

Social Media Marketing

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Abstract

The increasing technology advances that are governing modern society demand new marketing strategies. Social media marketing is the latest trend in e-commerce and entails creating and sharing content via social media networks to achieve the various stipulated goals and objectives. Social media constitute one of the mechanisms of social media platforms, which comprises the various sites for interaction such as Twitter, Instagram, Linked In, and YouTube. Customization of the website forms the basis of product marketing. The various copyright laws also come along with this platform where the original content is a priority. The sharing of the right content enables one to avoid sharing irrelevant content to the objectives earlier stipulated. They are causing marketing, building relationship, scarcity of the product, and undercover marketing form part of the marketing strategies as one aspires to increase sales. The various companies have not yet utilized social marketing to their fullest in achieving the company goal despite the platform’s sales representative’s use.

Social media marketing

The design of every business is always based on the mechanisms of increasing profits thereby within. The modern-day is characterized by new technologies each dawn which have affected and influenced the standard way of life. The latest technological reforms have not left the business world behind. The order of doing business is slowly shifting from the traditional designs, which required the physical shops to permit the selling and buying of goods. The new order of today involves the internet, commonly referred to as e-commerce. The new e-commercialization consists of using the internet to make sales and market the particular brand products, thereby leading to various sales marketing laws (Bill, Feurer, and Klarmann 2020). Social media marketing is one form of marketing that entails creating and sharing content on various social media platforms to achieve the set marketing and product branding goals. The new business marketing products entail various activities such as posting text and image updates, videos, and any other particular activity that captures the attention and consequently engaging the potential customer on that specific product (Bill, Feurer, and Klarmann 2020). The new model expounds on the beneficial aspects of social media. Various social platforms are the best to use according to the sales representative individuals’ setting and strategies, even in companies like Floflorm countertops.

Benefits of using social media to a salesperson

Although social media platforms’ use for the advertisement of the products benefits more of the company, the sales representative also gains some advantages.

The building of a personal brand

It is not always easy to create a personal brand over the social media platform in which one is likely to utilize it for future investments and product marketing. The sharing of social media networks and optimization of profiles come along the way intentionally or unintentionally. This is because the social media platform aids in showing individual expertise through various methods. Sharing of relevant articles, answering the various questions posed upon by the customers, offering tidbits, as well as the broadcasting of the industry news, comes along the way in nurturing the level of expertise since one keeps on upgrading the quality of the product in the advertisement (Bill, Feurer and Klarmann 2020). The increase in the expertise level leads to increased demand by various organizations in marketing their products since you have already created your brand in that particular field.

While marketing specific products, one is likely to be posted some questions on the industry that they are advertising; hence, they guide the individual depending on the question’s specifications (Itani et al. 2020). A vivid idea is expressing the product’s knowledge to becoming a trusted resource from which individuals can rely upon. This usually translates to higher reliance since more individuals believe in that particular individual; hence, the more one helps individuals about a specific product, the more opportunities for future projects and jobs based on the trustworthiness and level of expertise.

Thoughtful leadership nurture

Social media advertisement offers more significant benefits, such as nurturing thoughtful leadership in addition to building a personal brand for the salespersons. Thought leadership is a fundamental concept in the modern competitive and content-saturated digital world (Itani et al. 2020). Bill, Feurer, and Klarmann (2020) argue that thought leadership is usually brought about by embracing social media advertising’s targeted approach. In social media, advertising of the particular product will translate to an intelligent connection with the audience by sharing the content that they are in dire need of a hence long-term relationship with various other thought leaders within the particular field (Itani et al. 2020). This ends up building the interest in the business as well as the social media platform business platform.

Mechanisms in which one can use social media effectively.

The social platform presents an opportunity that, when used effectively, is likely to advance one’s pubic relations. Through the use of social media, one can develop relationships with media and the various influencers. Tektas (2018) attests that the interaction with the various influencers such as journalists, media outlets, and other influencers is likely to extend the professional relationship, which extends the chances of acquiring the media coverage. In developing the pertinent relationships, one should prioritize sharing the relevant information, value, and extended conversation. The interactions should be professional and courteous and not soliciting pitches and requests or press releases, which are majorly perceived as spasms hence likely to blow out the opportunity.

Social media platforms present an opportunity to facilitate the branding of messages through content distribution. The targeted audience distribution of content allows public relations to strategically promote the brand with the perceived content online. The ability to ensure the control of the content through copyrighting ensures that the brand content is sent at any significant time it is ready (Tektas 2018). The individuals should also ensure that the shared content aligns with the brand values and the stipulated public relations campaign objectives to avoid reliance on irrelevant content.

Integration of personal social media with public relations campaigns through social sharing capabilities forms part of utilizing the social media platform. Through this integration, readers and media outlets are provided with an opportunity to distribute the intended content across the various platforms in a more haste manner (Tektas 2018). The integration should also involve embedding relevant social media links and posts into the press release as this facilitates social sharing and engagement among the readers of the content shared.

They are creating and leveraging the campaign hashtags when effectively form the alternative effective means of using social media. The hashtags used in the following online conversations are a strategic tool for utilizing public relation objectives via social media (Itani et al. 2017). This is because creating and leveraging the particular content campaign via social media facilitates the public into various accomplishments (Tektas 2018). For instance, public relations can monitor the customer conversation surrounding a specific campaign, understand the public regards the particular campaigns’ performance on the intended audiences, and engage in the user-customer conversation (Itani et al. 2017). In addition, through the use of Hashtags, public relations ensure that the campaign and brand content are easily accessible upon search by an individual on the social media platform.

Social media sites for business-to-business sakes people

 In the social media advertisement of products, the suitability of the various social media sites used by business-to-business salespeople ranges from one site to another. Business-to-business sales still uphold emails as the most significant content marketing site (Itani et al. 2017). LinkedIn has been ranked the highest above all other social media sites, with YouTube, Twitter, slide share, Facebook, Instagram, and goggles forming the order of significance in marketing. LinkedIn forms the best site for content marketing due to the high number of individuals looking for jobs, reading status updates, and clicking on to view articles, hence forming a platform where one can convert to leads for particular content. Through paid adverts, the content can reach the target audience (Itani et al. 2017). Although its use has significantly dropped, Twitter accounts for one of the best sites for social marketing. Through the tailored audience and remarketing, it is possible to reach the prospects who expressed interest in the product one is advertising.

YouTube is an upcoming top social marketing site that has faced stiff competition from Facebook and Twitter. The platform accounts for the most video search engine (Itani et al. 2017). The optimization of the profile translates to gaining the maximum exposure as videos display the prominently searched google results that are artificial intelligence hence establishes the extent of traffic, thereby initiating the brand as “go-to-expert.” The explanation of the business’s unique values in a short explanation video, mainly three minutes long while optimized with titles, tags, and corresponding transcripts, illustrates how to use the product marketing platform.

Social media strategy development for sales representatives

As sales representatives strive to increase their sakes through the social media platform, social media strategy development is critical. There is the various process of the development of the strategy as detailed. The identification of the most used platform for the ideal customer forms the basis of the strategy development (Ancillai et al. 2019). For the individuals involved in the business-to-business companies, the process includes determining the company’s size to benefit from the product, revenue, and organizational structure. The laying out of the customer profile, for instance, those that sell to consumers, will determine the social media platform that they are likely to be more active to trap the relevant customer (Ancillai et al. 2019). This is because the customer profile’s nature will determine the platform that they are most frequently active. For instance, naturally-looking user-generated content will be available on Instagram.  

Sharing customer stories with marketing forms a media strategy that sales representative scan utilizes in social media marketing. This is because most individuals are much confident when buying a product with the approval of another buyer’s experience. The sharing of customer stories with the marketing team via social media allows social media company amplification, hence thriving business success (Ancillai et al. 2019). The leveraging of social proof in sales materials such as creating media posts praising the product and referencing the sales pitches facilitates the building of trust initiative and credibility with potential customers (Tafesse and Wien 2018). Optimization of the personal social media accounts in link with the company accounts provides an extension of the company brand (Ancillai et al. 2019). This ensures that potential customers confirm your representative ambassador on the product hence supporting the selling efforts.

Floform company

The floform company is a Canadian-based company that boasts fifty-five years of experience in helping customers select, fabricate, and install countertops for both residential and commercial customers. Since the company has a history of quality craftsmanship, the company should be utilizing its long experience to market its services. Just as Wilson (2017) proposes, the company’s sales representatives should be using Instagram as well as YouTube to reveal the quality of the product that the company is supplying. The sales representatives should also create videos and append them on YouTube channels to increase the larger customer target. The video on YouTube should contain a short illustration of the procedure of installation. The Instagram and Facebook is an excellent platform from which the sales representatives could be posting a clear picture of the finished product outlook to lure customers.

The company should create a social media platform to advertise their products to merge with growing e-commerce. The platforms should also provide for the mechanisms of securing the products as wells as an offer for the forum for customer feedback generation since customers are most willing to buy from the approval of others. Along with the various social media platforms that the company creates accounts, the company should provide a relevant link to its website from which customers could order their services or purchase their products. On social media platforms, the company should also post on the various remarks that the customers have upon purchase of their products. The company should also post on their products upgrade frequently to remain in the public figure since it will increase wider opportunities to reach the larger target.

As a sales representative working for the Floform Company in Canada, my strategy will be to increase the company’s unit sales and build the international figure of the company in the provision of construction services in countertops tops. By utilizing the user experience by sharing the customer experience on the product, I will ensure that I increase the customers for the services since the customer experience will make new customers have confidence in the company products. The generation of content on the company services and products and the sharing of pictures on the various social media platforms in collaboration with the other sales representatives will form my marketing strategy. I will also leverage the social proof with sales materials to win the potential customers’ attention. Optimization of the company accounts with my account will further constitute confidence in target customers. On the social media platforms, I will also share the benefits of using the company products, the durability, the cost of the construction services on flooring, and channels on which the company products and services can be accessed.

In the sales marketing of the Floform flooring materials, I will encounter challenges in thriving the company since the various other companies such as Allied Stone, Inc. building materials and pacific shores stones building materials sales representatives are already marketing their products on the various social media platforms (Tafesse and Wien 2018). Although the company’s other competitors, such as allied stones, have their sales representatives marketing their products in link with the company’s website and app, my strategies will go the extra mile to convert the various visitors to the company into customers other competitors have failed. My plan will outcompete the competitor’s approach as I will guide the potential customers to the company outlets and facilitate home delivery for the customer purchases. This will be through the company’s collaboration as a form of after-sale services. It will attract more customers to buying the company products since they are assured of home delivery, ultimately lashing competitors out of the market.

In conclusion, the business sales gain an extra advantage in using the social media platform I advertising of the company products such as a brand building. The effective utilization of social media platforms forms an opportunity for the incoming generation through sharing of content. YouTube is an upcoming product marketing site likely to outshine the previously used platforms such as LinkedIn and Twitter. The various strategy such as social proof and customer story sharing increase the company sales. The platform has high potential to utilize to grasp the market to international sites through social media marketing platforms.

References

Ancillai, C., Terho, H., Cardinali, S., & Pascucci, F. (2019). Advancing social media-driven sales research: Establishing conceptual foundations for B-to-B social selling. Industrial Marketing Management, 82, 293-308.

Bill, F., Feurer, S., & Klarmann, M. (2020). Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences. Journal of the Academy of Marketing Science, 1-19.

Itani, O. S., Agnihotri, R., & Dingus, R. (2017). Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler. Industrial Marketing Management, 66, 64-79.

Itani, O. S., Krush, M. T., Agnihotri, R., & Trainor, K. J. (2020). Social media and customer relationship management technologies: Influencing buyer-seller information exchanges. Industrial Marketing Management, 90, 264-275.

Tafesse, W., & Wien, A. (2018). Implementing social media marketing strategically: An empirical assessment. Journal of Marketing Management, 34(9-10), 732-749.

Tektas, D. (2018). Using Social Media Effectively.

Wilson, R. (2017). Building the Forest Service in Utah: An Architectural Context. Utah Historical Quarterly, 85(1), 40-57.