TV and Advertising Paper

Posted: August 6th, 2013

TV and Advertising Paper

Discussion 1

            The television program How I met your mother is aired at 8.00 PM on CBS station. This is a thirty minutes comedy show. The recurring characters in the program are Josh Radnor as Ted, Jason Segel as Marshall, Alyson Hannigan as Lily, Cobie Smulders as Robin and Neil Patrick Harris as Barney Stinson. How I Met your mother season six, episode nineteen features a theme called “legendaddy.” Barney’s father is featured. Jerry, Barney’s father is remarkably different from Barney. He does not order the same drink as Barney nor complement Barney’s tie. Barney makes his friends believe that his father is an older version of him. However, when his father visits, Barney’s friends realize that the father is the opposite of the “legendaddy” version that Barney told them. The other characters mock each other on how they pronounce certain words.

Ted is ridiculed for pronouncing chameleon with a “ch” sound. Robin, on the other hand, does not have knowledge on the existence of the North Pole. Lily is ridiculed for having poor aim and Marshall’s way of dealing with his father’s death is mocked. However, they all conclude that Barney’s situation is funnier than theirs is. The target audiences for this episode are people who have a problem with accepting their parents. This episode passes a message that children should accept their parents as they are and not make their friends believe lies about their parents. Barney lied about his father to his friends in order to make his friends believe his father was no different from him. However, when the friends met the father, he was a different person from the description. This episode targets those with the same characters in order to advise them against such characters.


The target market for the program is ideal for my product because most of the youths engage in sports activities. Because of this, they need to have the strength to perform well in these sport activities. The youths need the concentration, alertness and energy provided by the zest energy drink. They are the best target audience for the advertisement since the adults rarely engage in the sporting activities. In addition, most of them have some diseases such as high blood pressure and diabetes that limit them from consuming the energy drinks. This is because the energy drinks have a lot of caffeine. The young people are also not a good audience since it is not advisable for them to take caffeinated products. Therefore, advertising this product during the how I met your mother program is the best option since the program targets the youth, who are the best target audience for the advertisement.

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